Case study
LN Micropigmentation Clinic
From struggling to stand out online to a complete content and client acquisition system.
Content • Creative strategy • Social media • Paid ads • Lead generation • Appointment setting
- Partnership and counting
- 3 yrs
- Increase in enquiries
- 3.1x
- Cost per lead
- £4.80
- Assets delivered
- 42
Partnership and counting
Increase in enquiries
Cost per lead
Assets delivered
01 — The challenge
They didn't feel understood.
LN came to us three years ago with a clear ambition: make the brand feel as professional, polished and premium online as the business already was in person.
They'd worked with agencies before and left frustrated. The issue wasn't the price — it was feeling like another account on a client list rather than a business someone genuinely cared about.
What they needed was a creative partner who could take the day-to-day pressure of social media off their shoulders entirely.
02 — The approach
Make the brand look as good as the business.
We built a consistent content strategy and started producing polished content designed specifically around LN's audience, treatments and positioning.
As results improved, the relationship evolved. We introduced paid advertising, lead generation, email marketing and appointment setting — never as a package to sell, always as the next thing the business actually needed.
03 — The turning point
We generated more leads than the team could keep up with.
The campaigns worked. Enquiries came in at a strong cost per lead — fast enough that LN's team couldn't qualify them all. Instead of calling that someone else's problem, we solved the next bottleneck in the journey.
01
Respond to new enquiries
02
Speak directly with potential clients
03
Qualify their needs
04
Answer initial questions
05
Identify suitable prospects
06
Pass qualified leads straight to LN
04 — The result — today
Content that moves the business forward.
Three years later we're still working together. The focus has moved beyond chasing views — every part of the system now exists to create enquiries and booked clients.
Content
Educational, engaging and authority-building content built around the questions real clients ask.
Social media
Ongoing management and strategic direction so the page always looks like the business deserves.
Creative strategy
Finding the topics, hooks and angles most likely to create genuine interest.
Client acquisition
Paid advertising and lead generation, used when appropriate, to turn attention into enquiries.
Strategy
Continuously adapting to what's working, what the audience responds to and what the business needs next.
05 — The philosophy
A client shouldn't feel like a client. Their business is their baby — our job is to take care of it.
Start with what the business needs today. Build what's needed next. Then keep improving from there.
Ready to take your business to the next level?
Let's talk about what that could look like for you.