Case study
Fresh Burnout
Turning a new class into something people couldn't wait to try.
Creative Direction • Video Production • Campaign Content • Social Media
- Hero Reel
- 1
- Announcement video
- 1
- Content package
- Launch-ready
Hero Reel
Announcement video
Content package
01 — The brief
Launch a brand-new dance class.
How do you make people care about a class they haven't experienced yet? It couldn't feel like a generic announcement — it needed to feel like an experience people wanted to be part of.
02 — The creative
Energy. Personality. Movement.
We kept it simple and focused on what made the class exciting — the coach, the movement and the atmosphere — so people could feel it through their screen before ever stepping inside.
03 — The content
A mini launch campaign.
The hero Reel
Fast-paced, visually engaging and built around the energy of the class — designed to stop the scroll immediately.
The announcement video
Introduced the new class, communicated the key details and created anticipation around the launch.
04 — The result
Not "our new class is here." "I want to try this."
Fresh Burnout walked away with a launch-ready content package to announce the class, build awareness, create excitement and drive interest — giving potential customers a feel for the experience before they ever attended.
05 — The takeaway
A strong idea, the right creative and content that makes people stop scrolling long enough to care.
Have something new to launch?
Let's make people want to be there.